10 Publikationen
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2020 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2943206Haurand MD, Stummer C (2020)PUB | DOI
Go big or go home? Simulating the effect of publishing adopter numbers for two-sided platforms.
In: Advances in Social Simulation: Looking in the Mirror. Verhagen H, Borit M, Bravo G, Wijermans N (Eds); Springer Proceedings in Complexity, Cham: Springer: 195-199. -
2019 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2937607Haurand MD, Stummer C (2019)PUB | Download (ext.)
Evaluating market entry strategies for two-sided digital platforms under competition: A simulation approach.
In: Proceedings of the International Conference on Information Systems (ICIS). AIS eLibrary. -
2019 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2932192Haurand MD, Stummer C (2019)PUB
Fighting fair? Evaluating negative campaigning with an agent-based simulation.
In: Operations Research Proceedings 2018. Fortz B, Labbe M (Eds); Springer: 499-504. -
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2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2919461Haurand MD, Stummer C (2018)PUB | Download (ext.)
The early-stage development of two-sided digital platforms: A simulation approach.
In: Proceedings of the European Conference on Information Systems (ECIS 2018). ECIS 2018 Proceedings Research Papers, AIS eLibrary. -
2018 | Konferenzbeitrag | PUB-ID: 2933722Haurand MD (2018)PUB
Innovation management in the smart home industry. Obstacles and solutions.
In: Proceedings of the R&D Management Conference 2018. . -
2018 | Dissertation | PUB-ID: 2931312Haurand MD (2018)PUB
The Influence of Interactions on the Acceptance of Innovations.
Bielefeld: Universität Bielefeld. -
2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2907772Meißner M, Haurand MD, Stummer C (2017)PUB | DOI | WoS
With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands.
International Journal of Innovation Management 21(6): 1750048. -
2015 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2722434Meißner M, Haurand MD, Stummer C (2015)PUB
Does empowering consumers backfire in the context of technology brands like Nokia?
In: Proceedings of the 44th European Marketing Academy Conference (EMAC). 1-7.